Brand Development

CMOco was retained by Signature Bank of Georgia to develop a new brand for a new digital bank. The new digital bank was targeting millennials and Gen X’ers looking for online and mobile banking without a bricks & mortar banking component. I participated in all of the conceptualization and brainstorming of the digital bank naming and brand identity development. The brand development was an evolution starting with initial concepts through final branding selection. The naming was determined to appeal to millenials and what motivates them when it comes to banking: Ease of Interaction, guidance, 24/7 customer support, interest earning accounts, and low or minimum deposit rquirements. The final branding selection also incoporated the “squig” mark of Signature Bank, leveraging the established brand equity of the bank. 

Initial Concepts Through Final Client Selection

Advertising Campaign Creative Concepts

Once final naming & branding were determined, we developed ad campaign concepts. The goal of the ad campaign was to showcase the uniqe value propositions of high-yeild digital banking, the ease of earning, and learning how to biuld wealth. Campaign consisted of digital, transit, influencer marketring and radio.