Advertising | Marketing | Digital | Social Media | Campaign Development
Aidan Asbury
About Me
aidanasbury128@gmail.com | 865.403.2622
My name is Aidan Asbury, and I’m a senior at the University of Oklahoma, pursuing a Bachelor’s degree in Advertising at the Gaylord College of Journalism & Mass Communication, graduating in May 2026. For the past two summers I have served as a Marketing Coordinator at CMOco Marketing & Advertising, a full-service advertising agency where I’ve gained hands-on experience in campaign strategy & development, content creation, social media management, market research, data analytics and more. Collaborating with a seasoned team of strategists, creatives, and account managers, I’ve developed a strong understanding of how integrated marketing campaigns are built — from concept to execution. Driven by a passion for advertising and brand strategy, I’m eager to continue growing my skills and applying them to real-world challenges. I take pride in my leadership, adaptability, and commitment to excellence, and I’m excited to pursue opportunities that further expand my expertise in marketing, advertising, and business..
Professional Work Experience
May 2025 - August 2025 & May 2024 -August 2024
Marketing Coordinator, Internship
CMOco Marketing & Advertising - Knoxville, Tennessee | CMOco.com
As a full-time Marketing Coordinator Intern at CMOco during the summers of 2024 and 2025, I gained extensive, real-world experience inside a full-service advertising agency. I supported every stage of the marketing process — from campaign strategy and creative development to digital advertising, social media management, media planning, public relations, client services, and video production. Working directly alongside senior strategists, designers, and account managers, I contributed to high-impact projects for a diverse range of clients and learned how integrated marketing campaigns come to life from concept to execution. This experience strengthened my ability to think strategically, manage multiple priorities, and deliver results in a fast-paced, collaborative agency environment.
- Participated in creative brainstorming sessions to determine campaign themes and creative strategies for a variety of clients in both business-facing and consumer-facing industries.
- Worked with the Executive Director of Digital Media and media planning team to develop comprehensive ad campaigns including numerous digital advertising products, television, radio, print, billboards, direct mail and more.
- Participated in the agency’s strategic development by helping to identify target industries and revenue goals for the agency.
- Reviewed campaign data analytics and participated in real-time campaign optimization and performance enhancement.
- Worked with brand development team in the naming and branding of a new digital bank being launched in Atlanta, GA.
- Responsible for supporting the Director of Integrated Media with blog, case study, and white paper development. Determined topics and wrote all content for publishing in various platforms.
- Supported the Director of Social Media and social media team with content ideation for clients. Generated a specific idea for a client that achieved the highest engagement in 2024.
- Worked as support staff on video shoots for content creation for client’s ad campaigns, social media, website and email campaigns.
Education
2022-2026
Bachelor's of Advertising
Gaylord College of Journalism & Mass Communication, University of Oklahoma
Advertising courses include:
- Introduction to Mass Communication
- Writing for Mass Media
- Introduction to Advertising
- Advertising Research
- Advertising Copy & Layout
- Advertising Media
- Contemporary Problems in Advertising
- Advertising Campaigns – Capstone
Skills & Expertise
Blog Writer
Researched and determined blog content for a multitude of clients in varying industries.
Crafted engaging and compelling narratives on specific topics that capture the reader’s attention. Worked to ensure key word integration to enhance content visibility and ranking in search engines.
Provided ideas to promote blog content on social platforms to increase reach & engagement.
White Paper Writer
Determined content focus for topic specific white papers. Conducted research to validate topic accuracy.
Developed all text content for white papers for various topics surrounding advertising and marketing for specific industries.
Worked with graphic designer on the layout and design of white papers.
Digital Advertising
Attended Digital Advertising product training session to understand over 20 digital advertising products leveraged by the advertising agency to support client’s business goals and objectives.
Keen understanding surrounding display advertising, social media advertising including Facebook, Instagram, YouTube and TikTok, mobile conquesting, social mirror, IP targeting, video pre-roll, streaming, native display, native video, PPC, geo-fencing, and online audio.
Campaign Creative
Collaborated with agency creative team to brainstorm campaign themes and messaging based on special measurable goals & objectives including campaign slogans, branding, customer touchpoints and media strategies.
Participated in creative presentations to clients including campaign ideation pitches, campaign visual representation and campaign expression across various platforms.
Social Media
Worked with social media team to develop content and topic ideas for client’s social media platforms including Facebook, Instagram, LinkedIn and TikTok.
Supported social content team on gathering video and still imagery content for use in social media. Worked on location at client’s facilities and on work site locations of customer’s products and services.
Email Marketing
Copy writing for drip email campaigns for various clients and for advertising agency business development and client engagement.
Audience segmentation by dividing email lists into segments based on customer type, demographics, and behaviors such as purchasing or engagement history.
Samples of Work
Blog Writing
Blog examples for clients in various industries
Brand Development
Exampels of brand development projects I contributed to
Student Projects
Exampels of School Advertising Proejcts
White Papers
Examples of white papers I created