Advertising | Marketing | Digital | Social Media | Campaign Development
Aidan Asbury
About Me
aidanasbury128@gmail.com | 865.403.2622
My name is Aidan Asbury, and I am currently a junior pursuing a Bachelor's degree in Advertising at the Gaylord College of Journalism & Mass Communication, University of Oklahoma. My professional experience includes serving as a Marketing Coordinator at CMOco Marketing & Advertising, where I supported the team through a range of initiatives, including content creation for blogs and social media, ideation for advertising campaigns, and contributions to market research and analytics. With a strong passion for advertising, I am eager to deepen my knowledge and skills as I advance in my studies and prepare for a career in the industry. I am committed to excellence and take pride in my leadership abilities and my capacity to embrace new challenges. I am enthusiastic about future opportunities that will further develop my expertise in advertising, marketing, and business.
Work Experience
May 2024 - August 2024
Marketing Coordinator, Internship
CMOco Marketing & Advertising - Knoxville, Tennessee
As a full-time marketing coordinator intern at CMOco, I provide comprehensive support across digital advertising, social media management, media planning, public relations, and client services. Working in close collaboration with the entire team, I contribute to a variety of projects and initiatives, acquiring valuable insights and refining my expertise in the marketing and advertising industry.
- Responsible for supporting the Director of Integrated Media with blog, case study, and white paper development. Determined topics and wrote all content for publishing in various platforms.
- Worked with the Executive Director of Digital Media and media planning team to develop comprehensive ad campaigns including numerous digital advertising products, television, radio, print, billboards, direct mail and more.
- Supported the Director of Social Media and social media team with content ideation for clients. Generated a specific idea for a client that achieved the highest engagement thus far in 2024.
- Participated in creative brainstorming sessions to determine campaign themes and creative strategies for a variety of clients in both business-facing and consumer-facing industries.
- Worked with brand development team in the naming and branding of a new digital bank being launched in Atlanta, GA.
- Worked as support staff on video shoots for content creation for client’s social media, website and email campaigns.
- Participated in the agency’s strategic development by helping to identify target industries and revenue goals for the agency.
May 2023 - August 2023
Greens Keeper
Fox Den Country Club - Knoxville, Tennessee
As a member of the Greens Team at Fox Den Country Club, I was entrusted with maintaining the golf course and club grounds to meet the high standards expected by our members and guests. My responsibilities encompassed a range of landscaping projects and the routine care of the course’s horticultural needs. This role provided an excellent opportunity to enhance my leadership, communication, and teamwork skills through close collaboration with my colleagues to uphold the club’s exceptional standards.
- Responsible for maintaining the golf course and club grounds to the highest standards expected by club members and guests.
- Responsible for various landscaping projects and routine care of the course’s landscaping needs.
- Worked with colleagues to develop a collaborative relationship to create a supportive team work environment to achieve and uphold the club’s exceptional standards.
May 2021 - August 2022, Part-Time
Server/Host
Calhoun's Restaurant - Knoxville, Tennessee
As a server at Calhoun’s Restaurant, I was committed to delivering exceptional service to guests, ensuring an enjoyable and memorable dining experience. This role allowed me to refine my communication and teamwork skills through direct interaction with customers and collaboration with a diverse team. Additionally, I developed excellent time management and multitasking abilities, further enhancing my professional capabilities.
- Responsible for waiting on guests and providing exceptional customer service.
- Responsible for greeting and seating guests and working with team members to establish a seamless and positive experience for guests.
- Responsible for order entry and payment processing of guests.
Education
2022-2026
Bachelor's of Advertising
Gaylord College of Journalism & Mass Communication, University of Oklahoma
Advertising courses include:
- Introduction to Mass Communication
- Writing for Mass Media
- Introduction to Advertising
- Advertising Research
- Advertising Copy & Layout
- Advertising Media
- Contemporary Problems in Advertising
- Advertising Campaigns – Capstone
Skills & Expertise
Blog Writer
Researched and determined blog content for a multitude of clients in varying industries.
Crafted engaging and compelling narratives on specific topics that capture the reader’s attention. Worked to ensure key word integration to enhance content visibility and ranking in search engines.
Provided ideas to promote blog content on social platforms to increase reach & engagement.
White Paper Writer
Determined content focus for topic specific white papers. Conducted research to validate topic accuracy.
Developed all text content for white papers for various topics surrounding advertising and marketing for specific industries.
Worked with graphic designer on the layout and design of white papers.
Digital Advertising
Attended Digital Advertising product training session to understand over 20 digital advertising products leveraged by the advertising agency to support client’s business goals and objectives.
Keen understanding surrounding display advertising, social media advertising including Facebook, Instagram, YouTube and TikTok, mobile conquesting, social mirror, IP targeting, video pre-roll, streaming, native display, native video, PPC, geo-fencing, and online audio.
Campaign Creative
Collaborated with agency creative team to brainstorm campaign themes and messaging based on special measurable goals & objectives including campaign slogans, branding, customer touchpoints and media strategies.
Participated in creative presentations to clients including campaign ideation pitches, campaign visual representation and campaign expression across various platforms.
Social Media
Worked with social media team to develop content and topic ideas for client’s social media platforms including Facebook, Instagram, LinkedIn and TikTok.
Supported social content team on gathering video and still imagery content for use in social media. Worked on location at client’s facilities and on work site locations of customer’s products and services.
Email Marketing
Copy writing for drip email campaigns for various clients and for advertising agency business development and client engagement.
Audience segmentation by dividing email lists into segments based on customer type, demographics, and behaviors such as purchasing or engagement history.
Samples of Work
Blog Writing
Blog examples for clients in various industries
Brand Development
Exampels of brand development projects I contributed to
Student Projects
Exampels of School Advertising Proejcts
White Papers
Examples of white papers I created